
My billionaire supervisor once told me, "You can never be too rich or too thin."
I had then replied, "I don't think anorexia is something to sneeze at."
But she's correct about the riches part. We can never be too financially wealthy because money is easily spent and much too easily squandered. Much of our hard-earned money is expended in the due course of the days: food, clothing, mortgage or rent, housekeeping, laundry or dry-cleaning, daycare for our children, entertainment, etc.
Moreover, it is simple to gamble money away in foolish get-rich-quick schemes and bad investments. Today, we have to be extra prudent not to get duped into the latest "Get Rich Quick" schemes in spam e-mails, magazines, employment guides, and even online blogs.
If you read the book, "The Secret" by Rhonda Byrne, it portrays confidence and positive thinking as a way to attract positivity (love, happiness, prosperity) into your life. I do think that if you possess confidence and smile and are an energetic, happy person, more of the same will flow back towards you. I am extrapolating from the book and adding my own "two cents" here, but I also believe that the path to financial success is analogous to that dictated by this "Law of Attraction".
The real secret to getting rich is to think rich. To think rich, you have to find something you are passionate about, identify ways to captivate the market's interest with your product (invention), know your market audience, and then promote and sell your product. But you must be persistent and truly knowledgeable about what it is you are selling, and you have to understand the market niche that you are selling to. If you can't identify potential buyers of your product, and don't know what it is that they find desirable or essential, then you have lost the game of business before you even started.
In many ways, you have to treat business like a fun, strategic game. The pawn pieces are the market variables to be taken into account such as the stock market, the national interest rate, and economies of scale as well as other natural and artificial variables such as seasonal changes in the market. You need to have foresight over the possible scenarios and pathways the market will take. You have to make forecasts, "think ahead", and be a visionary (have particular step-by-step goals you want to achieve and work towards meeting each ones).
As "The Secret" emphasizes, you have to have positive outlooks and live and breathe the words that "I will be successful." I would also add the contrapositive as a self-motivating mantra: "Failure is not an option". Along with anticipating potential fluctuating movements of the market to optimize your pricing schemes and knowing when and where to employ which scheme, you also have to assess the international playing field. No man and no product exists within a vacuum. E.g., a downturn in the Asian economy may be a key indicator of an impending decline market in the Dow Jones, Nasdaq, and S&P500.
Your opponent are your competitors who may already be selling modified versions of similar products to yours in the marketplace. You have to weigh the risk and benefits involved with each of our moves (your marketing strategies), and make alliances with helpful partners. For instance, if you know advertising honchos who are ready and willing to help commercialize your product in the media (television, radio, magazines, etc.) for a nominal fee, you would have saved yourself monetary bundles in the process. Thus like any game of strategy, you have to implement your winning combinations so that you will come out a financial winner in the conclusion of the game. Again, to be rich, you must think rich.




